About

As a marketing and research consultant, and owner of Wisdom Marketing & Research, I’ve been involved in marketing for most of my career and I really enjoy my work – I am passionate about understanding different businesses, their customers, and what makes people tick.

I’ve spent many years working in marketing and research environments; on the corporate side, with a leading marketing research agency/consultancy (in the marketing department of ITV), and on the client side. All this experience has given me an invaluable insight into the needs of clients, suppliers and intermediaries.

Social media is the most exciting and dynamic communications channel – I am constantly amazed at what it can achieve. Its possibilities evolve constantly, and I’m always keen to keep up with the latest developments, and to share my learning with others and help to address their challenges.

The umbrella under which our work sits is all about branding, reputation, communications and engagement. I am fortunate to have been involved in a wide range of projects; advertising and branding, corporate reputation & social responsibility, employee & customer engagement, internal & external communications, culture and change management, and recruitment & employer branding. So I have a broad perspective, and recognise that happy, engaged employees have a crucial role to play in creating successful organisations and driving customer advocacy.

Aside from our own associates, we work with a number of ‘trusted partners’ who are specialists in related areas, and who we call upon to help deliver excellent business solutions as part of our team. These fields include:

  • website development
  • SEO
  • graphic design
  • email marketing and CRM systems
  • PR
  • business coaching
  • virtual assistant support
  • IT, legal and financial

We’d be pleased to put you in touch with an expert in any of these areas, or to discuss how we can integrate relevant expertise into our work for you…just ask!

Karen Wisdom