Services

Social media is at the core of our business, but it cannot work as effectively in isolation. It needs to be fully integrated into a wider marketing plan, using a range of channels to connect with and engage target market(s). With this in mind, our wider marketing and research services draw on our many years of experience, and so we are able to offer our clients a range of flexible online and traditional marketing approaches.

 

This short video gives an overview of our services:

Our services fall into three key areas:

  • Social Media Support and Training
  • Marketing Strategy, Planning and Content
  • Research – Employee Engagement/Employer Branding, Customer Service/Satisfaction, Brand/Reputation & Communications

1. SOCIAL MEDIA SUPPORT & TRAINING

Social media is not a quick sales fix, it’s about communication and engagement with customers/clients. It’s about starting conversations, connecting with relevant people and building a positive reputation. It is ‘marketing’, not ‘selling’…so social media can drive traffic to your website or place of business, but the responsibility for converting that traffic into a sale can only be achieved, if all the pieces of the ‘marketing mix’ (e.g. price, product, service delivery etc) are effectively in place.

Social media activity management

For business owners who are too busy to manage their own activity (or who do not want to), we can provide a complete social media management service to ensure that your business is getting the best use of relevant social media networks.

We usually advise a period of at least three to six months to allow for your social media activity to start to translate into results, and measuring this progress will depend on your objectives, which should be clear, and agreed from the outset. It is vital that your social media is integrated into a wider marketing plan, involving the most relevant channels for your target customers, and we can help advise on this aspect.

Such work typically revolves around the main social media networks e.g. Facebook, Twitter and LinkedIn, but might also include Pinterest, Google Plus, Instagram, blogs etc.

  • At a basic level, we will ensure that your accounts & profiles are optimised and then maintain and manage your accounts for you, across all relevant platforms. Basic level management packages start at £250.00 per month.
  • A premium level service would involve us actively researching and building your following, and engaging with relevant people on your behalf. Premium level packages are from £400.00 per month.
  • The social media management service includes regular update calls and meetings, and a monthly report on the performance of the social media activity, and on any specific campaigns delivered.
  • In addition,we can also provide a content creation or blogging service. Rates for such work are charged by the hour.

Getting started on social media

For those new to social media, or to individual networks, we offer a service to get your business set up and running on relevant social networks. A good starting point for this is to look at your business’s aims, your target market(s) and where social media can best fit into your marketing plan. The fee for this work is dependent on the number of networks involved; we’re happy to provide a quote on request.

Social media training & mentoring

Our social media training can be delivered as 1-2-1 sessions, mini-workshops for small groups of business owners/company employees, or as larger workshops, either face-to-face or via Skype (1-2-1s only). Depending on your needs, these can be followed up with ad hoc coaching or trouble-shooting sessions.

The training can cover:

  • Social media strategy and planning (within the context of your wider marketing activity)
  • A basic introduction to social media
  • Social media etiquette and jargon

And our ‘how to’ training sessions and workshops include the following social networks (either basic or more advanced level):

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus
  • Pinterest
  • Instagram
  • Blogging

Training is charged by the hour and starts at around £65.00 per hour for a 1-2-1 session, or from £150.00 for a half day workshop. So, if you don’t have the knowledge or time to learn social media on your own, let us show you how and where to best focus your time.

BTEC qualification – the ‘Digital Marketing Mentor Award in Social Media’

Karen Wisdom is one of a small number of approved tutors in the UK to teach the first professional qualification for social media, a BTEC-approved Level 3 course – the ‘Digital Marketing Mentor Award in Social Media’.

This short course is aimed at a range of people with an interest in social media, including business owners, marketing professionals, students wishing to develop a career in digital marketing and those wishing to re-train or change careers. See www.digitalmarketingmentor.co.uk for further information and the various regional course bookings, rates etc. Funding may be available for eligible applicants.

In addition to the professional qualification, Digital Marketing Mentor run various online and face-to-face courses on specific social networks and associated learning (see above website).


 

For a free, informal chat about how social media can help your business, contact us on 07734 297916, or email karen@karenwisdom.co.uk or connect with us via social media.


 

2. MARKETING STRATEGY, PLANNING & CONTENT

As a business, it is vital to set in place a clear vision of your overall aims, your target customers/clients and the messaging you need to be communicating to engage relevant audiences.

This information, in the form of a marketing strategy and plan, should determine the channels used to deliver this messaging, whether at a strategic or tactical level. This helps to ensure that your marketing activity is relevant and on track.

Based on our extensive marketing experience, we can help by drafting a clear marketing strategy and plan for your business, by brainstorming with you ideas for new or different channels, and by helping you to measure the ‘return on investment’ (ROI) achieved by each activity. The document produced will act as a live working document, which can be used as an aide memoire and a regular prompt to action, review and update. Regular sessions can also be scheduled with us to review and update your plan.

At a more tactical level, we also help businesses with content planning and writing. Our services in this area include writing/ editing text for websites, writing blogs, articles, newsletters, email shots, brochures, leaflets, flyers and other promotional materials. We are happy to provide quotes for ad hoc or regular marketing work of this nature.

Please ask us for a quote for any of these marketing services – contact us on 07734 297916, or email karen@karenwisdom.co.uk


 

3. RESEARCH – EMPLOYEE ENGAGEMENT/EMPLOYER BRANDING, CUSTOMER SERVICE/SATISACTION, BRAND/REPUTATION & COMMUNICATIONS

We also offer a range of research-based insight and strategy development services around employee engagement, employer branding/recruitment, customer service/satisfaction, employee onboarding/exit experiences, internal/external communications, organisational/culture change/values, diversity & inclusion and corporate reputation. The emphasis of our work is on generating actionable findings and on recommending relevant strategies for implementation.

For further information on our research services,  please email karen@karenwisdom.co.uk , contact us on 07734 297916, or connect with us via social media.