by karen on June 26, 2011

Attending a local business ‘expo’ last week I was delighted to chat with Penny Power of Ecademy, who was giving a keynote talk at the event. I was very impressed with the efforts that Ecademy and its Digital School are currently making, in partnership with BIS (the Government Department for Business, Innovation and Skills) and Alterian to promote and to help deliver the ‘Digital Business Britain’ Manifesto:

Digital Business Britain Manifesto

The Manifesto calls for a change in business mindsets, and aims to increase economic output in the UK by encouraging individuals and businesses to embrace a ‘digital mindset’. This can only be a positive initiative, which – for SMEs particularly – will bring greater efficiency, competitive advantage and to drive forward business by delivering significant customer benefits.

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